Make your mark

Chris Sinclair is a seasoned expert in strategic communications, PR, branding, and reputation management. As Founder and CEO of Sinclair Agency, he leads a top-tier team specializing in amplifying brand presence, managing crises, and crafting impactful narratives. With over 20 years of experience, Chris is a trusted advisor on high-stakes messaging at the intersection of policy and PR.

Beyond his professional achievements, Chris is dedicated to community service, contributing to Habitat for Humanity of the Charlotte Region’s Advocacy Committee and serving on boards like Central Wake High Charter School. A graduate of the University of Tennessee and Mars Hill University, he resides in Charlotte, NC, driving innovative strategies that shape the future of reputation management.

With over 20 years of experience, Anna Roberts leads strategy and communications at Sinclair Agency. She was previously with regional PR firm CapStrat (now Ketchum) and served as communications director for the State of North Carolina House of Representatives. Before joining Sinclair, Anna worked as a senior communications consultant for a range of non-profit and private-sector clients including as communications director for the successful statewide Marsy's Law for NC victims' rights campaign.

Sarah Wallace guides public relations work at Sinclair Agency, handling project management, messaging, and campaign strategy. Prior to joining Sinclair, Sarah worked as a consultant for local and regional campaigns. She is a graduate of Meredith College’s School of Public Policy.

Kaitlin Coogan is the director of marketing and communications at Sinclair Agency. She specializes in crafting creative campaigns, overseeing web design, copywriting, and managing projects to ensure seamless execution. Kaitlin leads the development of marketing strategies that deliver impactful results. She is a graduate of the Hussman School of Journalism and Media at UNC Chapel Hill.

Lizzy Laufters is a marketing and public relations specialist, helping guide creative messaging, social media strategies, marketing, and data analysis at Sinclair Agency. Lizzy leads daily operations for our campaigns, liaising with clients and providing ongoing communications. She is a graduate of the Hussman School of Journalism and Media at UNC Chapel Hill.

Kailey McSwain manages campaign strategy and execution, with expertise in digital advertising, media planning, and project management. She is skilled in managing timelines, ensuring deadlines are met, and driving results. Collaborating with her Sinclair colleagues, she delivers targeted and impactful campaigns. Kailey is a graduate of Appalachian State University.

Molly Burns is an experienced client management specialist with extensive experience in public relations and communications. Molly provides expert project management and oversees client relationships, helping Sinclair craft campaigns and messaging that make a mark. She previously worked in Governor McMaster’s communications team, the South Carolina Medical Association, and the South Carolina Department of Administration. Molly is a graduate of the University of South Carolina.