From Innovation to Implementation: Wing Takes Off in Charlotte

May 22, 2025

When cutting-edge technology meets thoughtful, community-driven strategy, breakthroughs happen. That’s exactly what we’ve seen with the launch of Wing’s drone delivery service in the Charlotte region—a collaboration between Wing and DoorDash that made headlines last week. 

From the very beginning, we didn’t just support this effort — we laid the groundwork. Through on-the-ground community engagement, strategic outreach, and thoughtful planning, Sinclair Agency helped build the foundation that made a smooth and celebrated launch possible.

Local Insight, Strategic Impact: Charlotte is one of the fastest-growing metro areas in the country, and any innovation entering the market needs to be introduced with both purpose and precision. That’s where our team came in.

Months ahead of launch, Sinclair Agency worked closely with local stakeholders to build trust, address community questions, and ensure that Wing’s debut would positively resonate with residents. Because knowing the ins and outs of a region—and engaging early and often—is what sets brand rollouts apart.

Our tailored communications and outreach strategy included:

  • Community engagement and ground conversation efforts
  • Strategic outreach to key local partners and influencers
  • Media support and storytelling that highlighted the benefits of drone delivery
  • Navigating local policy considerations to enable a clear path to launch

Momentum Is Building—and So Is the Media Coverage

Wing’s Charlotte launch is making waves across local and national media. Check out the coverage:

Coverage That Counts:

  • 135.3M+ Reach
  • 50 Social Media Reshares
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