Doorify: Enhancing Media Confidence and Crisis Preparedness
A targeted approach to strengthening media interactions and crisis communication for Doorify
Doorify, formerly known as Triangle MLS
Sinclair Agency partnered with Doorify, formerly Triangle MLS, to deliver a comprehensive media training and crisis communication program. This initiative focused on equipping their team with the skills and resources necessary to confidently and effectively navigate media interactions, ensuring clarity and consistency in their messaging.
Timeline
2023
Initiatives
- Created a key messaging guide for consistent communication.
- Developed a crisis communication flash guide.
- Produced a detailed media reference guide.
- Conducted hands-on media training sessions with a focus on real-world scenarios.
Services
- Key messaging development
- Crisis communications planning
- Media training
- Development of media reference materials
Strategic Media Training and Crisis Readiness
Sinclair Agency designed a tailored media training program for Doorify to enhance their spokespersons' media readiness and communication impact. The strategy involved crafting a robust key messaging guide to ensure clarity and consistency across all communications.
In collaboration with Deb Sofield, a professional media trainer, Sinclair facilitated an in-person training session that emphasized the importance of body language, tone, and managing challenging journalist questions. The comprehensive approach also included creating a crisis communication flash guide and a detailed media reference guide for ongoing use.
Confident and effective media interactions
Following Sinclair Agency's media training and resource development, Doorify spokespersons reported increased confidence and effectiveness in media interactions. They were better equipped to handle challenging questions, maintain alignment with core messaging, and present themselves as composed and professional representatives of the organization.
