The Civic Federal Credit Union Crisis Playbook
Sinclair Agency supported Civic Federal Credit Union during a pivotal period of organizational change, helping the credit union manage communications and maintain trust with members, partner organizations, employees, and the public. Through proactive planning, crisis communications strategies, earned media outreach, executive training, and social monitoring, we ensured Civic was prepared to respond quickly and confidently to any issues that arose during its transition to independence.
Timeline
February 2025 - June 2025
Initiatives
- Crisis Playbook
- Executive media training sessions
Strategic Communications During Transition
Recognizing that not all challenges can be prevented during organizational change, Sinclair focused on equipping Civic with the tools and process to mitigate issues and respond quickly, transparently, and effectively. The Civic Crisis Playbook provided a clear decision-making framework, while executive media training prepared the organization’s leadership to address press inquiries and member concerns with confidence. Real-time social listening gave Civic early insight into emerging narratives, enabling the team to correct misinformation before it spread. Earned media outreach ensured Civic’s perspective reached members, the public, and the press, reducing the risk of misinformed narratives becoming headlines.
Communicating With Clarity and Control
While Civic experienced some process challenges during its transition, Sinclair’s preparation and guidance ensured those issues remained in context and focused on supporting member education and access. Leadership was equipped to engage with the media effectively, and social listening provided early warning signs of member concerns so Civic could address them directly. With steady messaging and earned media outreach, Civic navigated the transition with transparency and credibility, maintaining trust throughout a high-stakes period.
