Susan M. Tillis Foundation Rebrand
Reinvisioning an Established Non-profits Brand & Communicating its Impact
Red, White & Bundled (formerly known as the Susan M. Tillis Foundation)
On the cusp of reaching a major fundraising milestone, the Susan M. Tillis Foundation approached the Sinclair Agency with the goal of reimagining its brand and creating a foundation for success and the foundation launched itself into a new realm of outreach to military families.
Timeline
2024-2025
Services
- Rebrand Design
- Website Design
- Public Relations
- Copywriting
A captivating brand to convey a compelling mission
After serving NC's military community for almost a decade, it was time for the Susan Tillis Foundation to rethink its purpose, message and outreach to those it serves. By keeping its mission at the core of the decision-making process, Sinclair Agency built a layered strategy that encompassed all creative, digital and PR needs of the growing organization. Keeping the foundation's origin story at the heart of messaging was a critical component - helping to convey purpose, meaning and hope for the future of the newly branded organization and its upcoming outreach efforts.
A successful rebrand that drove further impact to NC's military families
Together, the newly established brand, landing page and video helped Red, White, and Bundled extend their reach across the state of North Carolina and ultimately grow their foundation to serve more military families in need.
