NC Capitol Restoration: Preserving History and Restoring Legacy
A behind-the-scenes look at restoring the North Carolina State Capitol
The North Carolina Capitol Foundation
The North Carolina State Capitol Foundation embarked on an ambitious restoration project to preserve the historical and architectural integrity of the State Capitol and Union Square. The initiative focused on replacing the Capitol's copper roof, upgrading HVAC systems, and repairing exterior stonework.
During the Capitol’s year-long closure, the Sinclair Agency worked with key stakeholders to create a compelling video that documented the restoration journey and celebrated the Capitol’s legacy, ensuring public engagement despite the lack of physical access.
Timeline
2024
Services
- Video and content production
- Storytelling strategy
Connecting History with the Future: A Strategic Approach to Storytelling
Sinclair Agency implemented a strategic storytelling plan designed to inform, engage, and inspire the community:
Educated: Delivered rich historical context and significance through interviews with experts and historians.
Documented: Captured high-quality footage of intricate restoration work to highlight the effort and care behind the project.
Engaged: Crafted an emotional narrative that connected the public to the Capitol’s historical importance and the ongoing preservation efforts.
Digital storytelling that fosters connection and pride
Sinclair Agency’s video succeeded in maintaining public interest and trust throughout the restoration process. The campaign fostered pride in the Capitol's preservation and educated viewers on the importance of historical landmarks.
