Laying the Foundation for Growth: Wing's Strategic Expansion into Charlotte, NC
Establishing key relationships for successful entry into new markets
Wing
Wing, a leading drone delivery company and Google sister company, sought to expand its operations into Charlotte, North Carolina as part of their strategy to extend their services across the United States. The expansion required strategic relationship development with local leaders and the public to ensure a successful market entry.
Sinclair Agency's role was to help Wing navigate the complexities of entering a new region, build relationships with key stakeholders, and ensure effective public engagement to drive the initiative forward.
Timeline
June 2024-Current
Services
- Public relations
- Community engagement
- Relationship development
Cultivating Key Connections to Prepare for Public Engagement
Sinclair Agency's strategy focused on understanding both Wing’s operational goals and the unique dynamics of Charlotte. The first step was in-depth research to grasp Wing's needs and vision for the region. Sinclair then conducted thorough research into the Charlotte Metro Region, identifying key stakeholders and establishing a tailored plan for relationship-building with city and county leaders.
By leveraging existing professional connections, the campaign facilitated introductions to essential leaders, ensuring that Wing had the opportunity to meet with key decision-makers.
Building Momentum for a Successful Launch
Through continuous engagement and tactical meetings, Sinclair Agency has helped Wing build a strong network of relationships with city council members, local leaders, and key stakeholders in Charlotte and surrounding areas. These ongoing interactions have not only fostered trust but also provided critical insights into the steps required for a successful market entry.
Sinclair Agency helps guide Wing in continuing to develop these connections, they are laying the groundwork for a smooth and impactful launch in the region, positioning them for long-term success while strengthening their presence in the community.
