Laying the Foundation for Growth: Wing's Strategic Expansion into Charlotte, NC
Establishing key relationships for successful entry into new markets
Wing
Wing, a leading drone delivery company and Google sister company, sought to expand its operations into Charlotte, North Carolina as part of their strategy to extend their services across the United States. The expansion required strategic relationship development with local leaders and the public to ensure a successful market entry.
Sinclair Agency's role was to help Wing navigate the complexities of entering a new region, build relationships with key stakeholders, and ensure effective public engagement to drive the initiative forward.
Timeline
June 2024-Current
Services
- Public relations
- Community engagement
- Relationship development
Cultivating Key Connections to Prepare for Public Engagement
Sinclair Agency's strategy focused on understanding both Wing’s operational goals and the unique dynamics of Charlotte. The first step was in-depth research to grasp Wing's needs and vision for the region. Sinclair then conducted thorough research into the Charlotte Metro Region, identifying key stakeholders and establishing a tailored plan for relationship-building with city and county leaders.
By leveraging existing professional connections, the campaign facilitated introductions to essential leaders, ensuring that Wing had the opportunity to meet with key decision-makers.
Building Momentum for a Successful Launch
Following months of strategic engagement and tactical collaboration, Sinclair Agency played a pivotal role in Wing’s successful launch in South Charlotte in May 2025. With over 135 million in total reach and 50 pieces of social echo, the launch generated significant media momentum, leading to community buzz.
Sinclair Agency's efforts in building trusted relationships with city council members, local leaders, and key stakeholders laid the foundation for a smooth market entry. By continuing to nurture these connections, Sinclair Agency is helping Wing deepen its roots in the region and position itself for long-term success across locations in the Charlotte region.
