From Vision to Impact: The Longleaf C.A.R.E.S. Campaign
Elevating community engagement and professional advocacy with a multi-channel brand awareness initiative
Longleaf Pine REALTORS®
Created by Sinclair Agency, the Longleaf Pine REALTORS® launched the C.A.R.E.S. campaign—an initiative focused on Community, Advocacy, Resources, Expertise, and Service—to solidify its reputation as a trusted partner in southeastern North Carolina's real estate sector.
By leveraging branding, media engagement, and social media strategies, the campaign effectively increased LPR®'s visibility and deepened its connection with the community it serves.
Timeline
2023-2024
Initiatives
- Developed the C.A.R.E.S. branding concept, logo, and supporting materials.
- Introduced the campaign at the 2024 Spring Luncheon with a presentation, handouts, and a speech.
- Distributed press releases, achieving higher-than-average engagement.
- Launched a multi-platform social media strategy to highlight each pillar of the C.A.R.E.S. initiative.
Services
- Brand awareness campaign development
- Media relations and engagement
- Social media strategy and content creation
- Campaign launch materials
Building a Cohesive and Community-Centered Campaign
Sinclair Agency partnered with Longleaf Pine REALTORS® to develop and launch the C.A.R.E.S. campaign, a brand awareness initiative rooted in LPR®’s core values: Community, Advocacy, Resources, Expertise, and Service. The strategy included creating a distinct campaign identity through a logo and materials, supported by media relations and a robust social media presence.
The campaign’s launch was marked by a presentation at LPR®’s 2024 Spring Luncheon, accompanied by press release distribution and a targeted social media rollout across platforms. This multi-channel approach ensured maximum visibility and engagement among key audiences.
Stronger Brand Presence and Community Engagement
The C.A.R.E.S. campaign significantly enhanced LPR®’s brand visibility and connection with the community. The initiative garnered 144 media mentions in 2023, with a rise in mentions from high-quality outlets.
Social media posts related to the campaign saw a 92.6% increase in impressions, reaching over 60,530 individuals and boosting engagement by 65%.
Press releases achieved an average open rate of 34.93%, outperforming industry benchmarks. By reinforcing LPR®’s dedication to professionalism and service, the C.A.R.E.S. campaign elevated the organization’s reputation as a trusted community partner.
144
Media Mentions
93%
Increase in Social Media Impressions
65%
Increase in Social Media Engagements
