Empowering Communities: Voter Resources in the Wake of Hurricane Helene
Delivering critical voter information and fostering civic engagement amidst disaster recovery in western North Carolina.
Neighbors Helping North Carolina
In the aftermath of Hurricane Helene, western North Carolina faced unprecedented challenges as residents worked to recover from widespread devastation. With elections approaching, Neighbors Helping North Carolina launched a direct mail campaign to equip residents with accurate voter information and resources, ensuring they could participate in the democratic process despite the obstacles.
The initiative prioritized nonpartisan, clear communication to empower communities and support civic engagement during a critical time.
Timeline
October-November 2024
Initiatives
- Shifted focus from campaign messaging to voter education after Hurricane Helene hit.
- Designed and delivered visually engaging direct mail pieces to 20,000 households.
- Focused on nonpartisan messaging, with clear information on voting locations, dates, and updated procedures.
Services
- Targeted Direct Mail Campaign
Strategic Voter Outreach During Crisis
Sinclair Public Affairs collaborated with Neighbors Helping North Carolina to address the urgent needs of communities impacted by Hurricane Helene. The direct mail campaign was designed to provide critical voter information, ensuring accessibility amidst disrupted circumstances. Messaging focused on clarity, nonpartisanship, and empowering communities to navigate the electoral process with confidence. Each mail piece included bold calls to action, localized voting details, and actionable guidance, ensuring that residents had the tools needed to participate in the democratic process despite the challenges they faced.
Supporting Civic Engagement in Challenging Times
The campaign successfully reached over 20,000 households in western North Carolina, equipping residents with essential voter information and resources during a time of crisis. By pivoting to address the immediate needs of the community, the initiative supported disaster recovery while fostering voter participation and upholding the integrity of the electoral process. This effort reinforced Neighbors Helping North Carolina’s commitment to empowering communities and promoting civic engagement under extraordinary circumstances.
